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In the early to mid-1880s, what U.S. city was it
against the law for the Mormon elders to preach in?
a.
New York City
b.
Salt Lake City
c.
St. Paul,
Minnesota
d.
Fargo, North
Dakota
Yesterday’s
answers:
(A)
The Church
published to thwart the efforts of a traitor
In August 1911, a twenty-one-year-old convert named
Gisbert Bossard secretly photographed the interior of the Salt Lake Temple and
threatened to publish the photos unless Mormon leaders supplied a $100,000
ransom. President Joseph F. Smith immediately refused to “bargain with thieves
or traffickers in stolen goods,” and Church leaders began weighing their
options. In a September 18 letter to the First Presidency, James E. Talmage
proposed that the Church publish its own photos. The [plan’s execution undercut
Bossard’s scheme and gave Mormons “the upper hand in controlling their public
image.” The plan also revealed the future apostle’s public relations acumen,
which swerved the Church well in the years that followed. Between 1915 and
1920, Talmage initiated a major American media campaign in response to public
animosity and Progressive reform efforts aimed at the Church. The campaign
consisted of Talmage widely publicized lectures and widely published articles
on distinctive Mormon theology. His topics ranged from metaphysical materialism
to God the Father’s human past to humanity’s potentially divine future.
Throughout most of the campaign, the apostle reached a weekly readership of
over 1.5 million—a historically significant, if brief, effort to shape public
perceptions of Mormonism.
Bradley Kime, Exhibition Theology: James E. Talmage
and Mormon Public Relations, 1915-20, 208-209.
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